Ralph Pedersen.

Brighton University Graphic Design Graduate.
All work shown is my own.
Contact: ralph7454@hotmail.co.uk
Home /Ask/www.ralphpedersen.co.uk/ Archive
The last of my wheatpastes that is still up, past and present photo. Glad to see people still checking it out, and interesting to see other fly posters have merged round my paste up.

The last of my wheatpastes that is still up, past and present photo. Glad to see people still checking it out, and interesting to see other fly posters have merged round my paste up.

‘Tear Back’ gives the viewer a humorous insight into several abandoned buildings in and around Brighton. Presenting wheat pasted photographs onto buildings of what could’ve been or what once was there.

Henry Holland seen in the Evening Standard Article published about the van and his clothes range.

Henry Holland seen in the Evening Standard Article published about the van and his clothes range.

Henry Holland with Mr Quiffy, taken from his Twitter (no copyright intended)

Henry Holland with Mr Quiffy, taken from his Twitter (no copyright intended)

At the start of summer I spent a week working on a production project with Matt Wingfield at his studio in Hove, I turned up to see a old ice cream van ready to be turned into a clothes shop for the fashion designer Henry Holland. A very exciting project which involved a whole lot of vinyl and patience. The end product was great to see, most of the photos are mine, including several coming from Matt Wingfield’s twitter.

A poster made for Johnathon Barnbrook’s lecture at Brighton Uni, designed around the fact that his website gave me a headache and he called his font collection ‘virus fonts’.

A poster made for Johnathon Barnbrook’s lecture at Brighton Uni, designed around the fact that his website gave me a headache and he called his font collection ‘virus fonts’.

A little poster I made to showcase the graphics on the shop, very simple, clear and a bit of information on the branding project…why/inspiration/concept

A little poster I made to showcase the graphics on the shop, very simple, clear and a bit of information on the branding project…why/inspiration/concept

Here is the shop illustration with the graphics put on in the right perspective. A graphic I have not yet posted which is on the side of the wall is a ski chairlift.

Here is the shop illustration with the graphics put on in the right perspective. A graphic I have not yet posted which is on the side of the wall is a ski chairlift.

Re-edited logo for the brand. Several changes made, mainly being the links between the letters, so it worked in colour which was a silly mistake to make in the first place.

Re-edited logo for the brand. Several changes made, mainly being the links between the letters, so it worked in colour which was a silly mistake to make in the first place.

My proposed Business cards, main blue palette and an alternative wintery green palette. These may change, especially with the social networks icons.

My proposed Business cards, main blue palette and an alternative wintery green palette. These may change, especially with the social networks icons.

A graphic I made to hopefully occupy the front of the shop wall. The shop specialises in ski, surf and travel equipment, so I tried to incorporate this into the graphic. Very vector based and simple.

A graphic I made to hopefully occupy the front of the shop wall. The shop specialises in ski, surf and travel equipment, so I tried to incorporate this into the graphic. Very vector based and simple.

I decided to write the title of the shop in the same ski pattern style that was in my logo. I actually changed the name of the shop from ‘Surf & Ski’ to “Ski & Surf’, as it worked better in the design and sounds better.

I decided to write the title of the shop in the same ski pattern style that was in my logo. I actually changed the name of the shop from ‘Surf & Ski’ to “Ski & Surf’, as it worked better in the design and sounds better.